1,000 acres. 16 hours of daylight. Pure possibility. This is CDA National Reserve.

To better reflect the project’s positioning, values, and strategic direction, we created a vibrant new look and voice for an inspired golf and sporting club in Coeur d’Alene.

Alongside the deliverables, we created a comprehensive brand strategy, guidelines, and toolkit to ensure a consistent brand expression across all teams and touchpoints. 

Everything came together around a simple brand promise: This is real Coeur d’Alene.