A vibrant new look and voice for an inspired golf and sporting club in Idaho’s lake country. The mission was to better reflect its current positioning, values, and strategic direction. All of this was built around a simple brand promise: This is real Coeur d’Alene.

1,000 acres. 16 hours of daylight. Pure possibility.

Alongside the deliverables, we created a comprehensive brand strategy, guidelines, and toolkit to ensure a consistent brand expression across all teams and touchpoints.